Monday, March 23, 2009

Bela-Olhao Sardines


BELA-Olhao Sardines
Why This Product Rocks

Ok, I know what you might be thinking: Eww, sardines. But before you give up on this post, you should know that these sardines are nothing like the, well, fishy tinned sardines found at most supermarkets.

BELA-Olhão sardines are sustainably harvested from Olhão Portugal, a hardened fishing community, where they are processed and packed fresh within hours after the catch each day. This ensures that these diminutive swimmers don’t have that undesirable taste and, maybe most importantly if you plan on taking them to the office, smell that most of the canned sardines possess.

They’ll rock your tastebuds when smooshed on toast and topped with a good aged cheese. Several flavors such as cayenne, lemon and olive oil are available.

For those of you weary of munching on fish because of contamination concerns, you’ll be delighted to know that these sardines are free of toxins. Smaller fish tend to accumulate less.

Here is a good NY Times article on why you may want to consider eco-friendly small fish like sardines more often than salmon.
Body Benefits

Cast your line for sardines and you’ll take in boatloads of ticker-friendly omega-3 fats, protein, vitamin B12, antioxidant selenium, bone-strengthening calcium, iron and vitamin D (sardines are a rare food source of this sunshine vitamin).

The latest research suggests that vitamin D can help fight dementia, high blood pressure and blood sugar in teens, obesity, depression, cold and flu, heart disease, diabetes and cancer. Probably because, unlike other vitamins, vitamin D behaves more like a hormone.

Who Will Dig It
Greenpeace

Who Will Toss It
Farmed Atlantic Salmon

Find It
Mostly stores like Whole Foods, Wild Oats, Trader Joes. Click here for a store locator: http://mybela.com/storelocator.html
You can also get cases on their website.

6 comments:

Ecto said...

Has Bela gone out of business? Their website is down and I can't find their products anywhere.

fl3shy said...

Blue Galleon, Bela's importer, is no longer operating in the US. I checked with their former PR firm who confirmed they're not in business at least within the US. Not sure if we can get these sardines here anymore.

Anonymous said...

This is horrible news. I was wondering why I couldn't find these sardines anywhere anymore. And while I like most sardines...I still have found nothing that compares to these. I think the Crown Prince one's are terrible...in fact I like the cheap Polar one's more than the Crown Prince's. Any recommendations on other brands?

Matthew Kadey MSc., RD said...

Yes, indeed this is very sad news for the foodie. At the moment, I don't have any other brands to laud. I found these guys to be far and away the best tasting.

Well Fed Man

tplottner said...

please tell me where I have to go to get these sardines-----please----can i go to europe and carry them back....or Canada........please....tedplottner2@aol.com

Anonymous said...

Bela sardines are back!! Found them at my local grocery store. Hopefully they're the same quality as they used to be.